Building Your Job Board Brand
oes your site’s brand work hard enough? Is it creating value for your organization? Join me for a morning bootcamp on how you leverage your job board brand to drive revenue, retention, and competitiveness! Come a few hours early to the JobG8 North American Summit and learn how to take your site to new heights!
Here’s some of what we’ll cover:
- What brand is (and isn’t)
- Brand complexity & personality
- Brand identity & associations
- Positioning your brand
- Putting your brand to work
- What to avoid
A strong brand will give your site a serious competitive advantage – you can charge more and worry about the other guys less. Together we’ll explore how to communicate your site’s brand to both candidates and employers – and how to ensure that you use your brand to drive up revenue and employer retention. I will also dive into how some of the leading job board brands work – and how you can learn from their mistakes. You will walk away today with a clear understanding of what brand is, what your brand can do, and how to implement your brand to make more money and build a stronger business.
This bootcamp is a combination of lecture, discussion, and hands-on. Come prepared to learn – and get your hands dirty! No matter what your site does, you’ll end up with something you can use. I promise that you’ll leave this bootcamp with great, actionable ideas for identifying, honing, and leveraging your brand!
Date: June 23rd, 2016
Time: 8:30 AM – 11:30 AM
Location: The Hilton Chicago (downtown) (Precedes JobG8 Job Board Summit)
Cost: Early bird discount $195; after May 1st, cost is $295
Hotel: Discounted rooms are available; Click here
Jeff’s knowledge base and expertise in job board branding resulted in a terrific workshop that provided very practical guidance for defining, building and conveying an effective brand in today’s highly competitive employment space. - David M., bootcamp attendee